iHeart Media announced recently that it’s investing in binaural audio, also known as 3D audio. The technology is intended to make listeners feel like they are in the same room as a recording. The advance of 3D audio could herald a revolution in podcasts, experts say.
“In a typical podcast, it’s kind of just a person talking,” John Merchant, chair of the Department of Recording Industry at Middle Tennessee State University, said in a phone interview.
“With 3D audio, you can imagine how much more interesting it would be when instead of people talking to you, you are suddenly in the scene.”